What is the optimal lead nurturing frequency?
What is the optimal lead nurturing frequency?
TL;DR
Optimal B2B lead nurturing frequency: 1-2 emails/week + 1 call/month. Over-contacting (3+ emails/week) reduces response rate by 40%. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3...
optifai.hashnode.dev1 min read