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Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
I had a great discussion with Maayan Klimenko about the Quant UX book and she asked: What's the difference between a "Consumer Insight Manager" [CX] and a "Quant UXR"? I've heard this question many times over the years — often asked by executive-le...
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