Dec 18, 2025 · 3 min read · Introduction In a rapidly evolving B2B landscape, Account Based Marketing has moved far beyond targeted campaigns and personalised assets. In this iTech Series interview, Lisa Andreeva, Account Based Marketing Manager at IFS, shares how she builds AB...
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Jul 14, 2025 · 3 min read · Account-Based Marketing (ABM) is not about targeting any arbitrary account. It focuses on the precision of account targeting. This is where Ideal Customer Profiles (ICPs) come into play. With an ICP, abm lead generation efforts can be concentrated on...
Join discussionJun 25, 2025 · 4 min read · If your business engages in outbound calling, auditing your call-back consent protocol is critical. This is particularly pertinent for lead generation industries and other tightly-regulated sectors. With tightening regulations and increasing penaltie...
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Jun 23, 2025 · 4 min read · In an evolving landscape marked by rapid technological advancement, increased scrutiny on data privacy, and shifting buyer expectations, marketing leads for B2B organizations grapple with new challenges in 2025. Account Based Marketing (ABM) still re...
Join discussionJun 6, 2025 · 3 min read · In the B2B world, lead generation is arguably one of the most important components of sustaining a successful business. In this sense, ABM Lead Generation is more beneficial compared to traditional and less targeted methods. Using ABM enables markete...
Join discussionMay 30, 2025 · 3 min read · In the B2B marketing arena, the sales funnels have different applications and utilities. The traditional funnel is centered around pushing the lead to make a purchase while the demand gen funnel is strategic and nurtures the interest well before the ...
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May 23, 2025 · 4 min read · In the context of B2B relations today, traditional lead generation didn’t help meaningful connections relative to other aspects and seems to struggle nowadays. ABM or Account-Based Marketing solves that by allowing businesses to meticulously target h...
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May 15, 2025 · 3 min read · There's never been a more crucial time for real-time actionable insights in B2B marketing. With businesses shifting towards more defined, account-centric models, data serves as the lifeblood for everything from content creation to sales outreach. Mak...
Join discussionMay 5, 2025 · 3 min read · It is no longer sufficient to know who to market to in B2B marketing, knowing when leads are willing to engage is now of utmost importance. This is exactly why an Intent Data Provider can shift the landscape for the better. Businesses no longer have ...
Join discussionApr 30, 2025 · 4 min read · Focusing on high-value accounts through personalized communication ninja Account-Based Marketing (ABM) is one of the most effective strategies for B2B marketers. With heightened competition, knowing which accounts to target and when can set your busi...
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