Dec 18, 2025 · 3 min read · Introduction In a rapidly evolving B2B landscape, Account Based Marketing has moved far beyond targeted campaigns and personalised assets. In this iTech Series interview, Lisa Andreeva, Account Based Marketing Manager at IFS, shares how she builds AB...
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Aug 21, 2025 · 2 min read · Mariie Vélez, Global Demand Generation and ABM Manager at Thales Cybersecurity Products, has spent over a decade shaping marketing strategies that bridge creativity, data, and measurable revenue impact. From her early days in agency life to leading g...
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Jul 15, 2025 · 4 min read · In today’s B2B landscape, where buyers are overwhelmed with noise and sales teams are pressed to hit aggressive quotas, traditional lead generation tactics often fall short. Why? Because they prioritize volume over value—leading to bloated CRMs, unqu...
Join discussionJul 8, 2025 · 4 min read · Having trouble transforming potential leads into active and loyal customers? You are not alone. A lot of businesses focus their efforts on lead generation without optimizing each stage of the demand gen funnel, thus losing valuable prospects. Optimiz...
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Jun 11, 2025 · 3 min read · In the dynamics of modern-day B2B businesses, Account-Based Marketing (ABM) is a new paradigm that enables the focusing on critical value accounts with surgical accuracy. Nonetheless, the real strength of ABM is built on the foundation of Intent Data...
Join discussionMay 27, 2025 · 4 min read · Creating and nurturing high-quality leads and having a healthy sales pipeline is a challenge for businesses in the B2B domain. Most traditional marketing efforts continue to struggle with reaching the relevant decision-makers at the right moments. Th...
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May 16, 2025 · 6 min read · Introduction In the fast-evolving world of technology, building strong customer relationships is no longer a luxury—it is a necessity. For companies competing in saturated B2B markets, particularly in the United States, traditional lead generation me...
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Apr 18, 2025 · 3 min read · Achieving results from ABM strategies goes beyond recognizing high-potential accounts; marketing relevance should persist along the entire customer journey. A cohesive Lead Nurture Program, for example, can make an impact. Unfortunately, traditional ...
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