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In the previous chapter of the ASO Blueprint, we discussed the hidden ROI of optimization. Now, we need to lay the groundwork. You cannot build a skyscraper without understanding the blueprints, and you certainly cannot dominate the App Store charts ...

Apple’s App Store and Google Play now host more than 5 million apps combined, with thousands more added every day. For developers, this means that getting the app discovered is the ultimate battleground. Many app creators make the mistake of treating...
