Feb 22 · 4 min read · The app store algorithm is not just a search engine. It is a decision engine. Every time a user types a word, the algorithm must decide which app deserves the top spot. In 2026, these systems are incr
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Feb 14 · 4 min read · If you only focus on your app's name, you're missing the "Discovery" engine that fuels organic growth. The secret to modern app growth is understanding user intent. Analyzing the breakdown of generic and brand keywords is vital when you optimize your...
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Feb 8 · 5 min read · In the previous chapter of the ASO Blueprint, we discussed the hidden ROI of optimization. Now, we need to lay the groundwork. You cannot build a skyscraper without understanding the blueprints, and you certainly cannot dominate the App Store charts ...
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Aug 21, 2025 · 5 min read · Apple’s App Store and Google Play now host more than 5 million apps combined, with thousands more added every day. For developers, this means that getting the app discovered is the ultimate battleground. Many app creators make the mistake of treating...
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Oct 16, 2024 · 6 min read · It’s been a while. No earnings updates or any other updates for months. I’ve been keeping things updated on X, but I’ve not sat down to write a blog post in so long. Why? To put it simply, I’ve been so fully focussed on making apps and developing my ...
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Aug 27, 2022 · 3 min read · ASO is a big part of online marketing. But optimizing your app for the modern marketer cannot be easy. That’s where our ASO tips come in! Our guide will help you utilize the latest tools and techniques to help your app stand out and dominate the digi...
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