Jan 30 · 3 min read · Trust is the foundation of every health system but it doesn’t begin with patients.It begins inside the organization. Trust forms when leadership is visible, when hospitals feel aligned, when staff feel supported, and when providers feel confident. An...
Join discussionJan 16 · 3 min read · Every health system faces the same challenge:How do you maintain a unified, trustworthy brand across dozens of hospitals — without flattening the individual voices that make each location unique? Patients don’t build trust with a logo or a tagline.Th...
Join discussionOct 27, 2025 · 3 min read · One-off videos don’t scale. Horizon Health, which is a part of UHS and partners with hospitals to provide effective behavioral health solutions with the goal of improving mental health outcomes, learned this firsthand. Occasional clips gave them a di...
Join discussionOct 13, 2025 · 1 min read · Hospitals are busy environments – not exactly the easiest place to set up a video shoot. But with the right approach, you can still capture meaningful stories and provider insights without disruption. Challenge 1: Limited Space Tip: Choose a neutral...
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Sep 19, 2025 · 2 min read · The Compliance Headache Marketers want to tell compelling stories. Legal wants to mitigate risk. And IT just wants everything to be secure. In healthcare, these departments often clash – especially when video is involved. Most third-party video tools...
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Sep 3, 2025 · 1 min read · Why Healthcare Needs Its Own Video Strategy Most healthcare organizations still default to YouTube because it’s easy, cheap, and familiar. But that’s not a strategy – that’s a shortcut. And in healthcare, shortcuts can be costly. What YouTube Gets Wr...
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