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Hospitals are busy environments – not exactly the easiest place to set up a video shoot. But with the right approach, you can still capture meaningful stories and provider insights without disruption. Challenge 1: Limited Space Tip: Choose a neutral...

The Compliance Headache Marketers want to tell compelling stories. Legal wants to mitigate risk. And IT just wants everything to be secure. In healthcare, these departments often clash – especially when video is involved. Most third-party video tools...

Why Healthcare Needs Its Own Video Strategy Most healthcare organizations still default to YouTube because it’s easy, cheap, and familiar. But that’s not a strategy – that’s a shortcut. And in healthcare, shortcuts can be costly. What YouTube Gets Wr...
