Feb 12 · 1 min read · For BFSI brands, branded keywords should be the cheapest conversions in the funnel. Instead, they’re becoming the most expensive. Across banking, insurance, and lending, direct selling agents are aggressively bidding on brand terms, redirecting read...
Join discussionFeb 11 · 1 min read · In United States, affiliate marketing surged to $11.2 billion in 2025, up from $9.1 billion in 2023, reflecting the growing confidence brands place in this channel. However, as affiliate ecosystems scale, ensuring consistent brand messaging, transp...
Join discussionJan 7 · 1 min read · What happens when someone searches for your brand and still doesn’t land on your webpage? Brand keywords sit at the most fragile point of your funnel: the moment earned intent turns into revenue. When users search with your brand keyword, they are no...
Join discussionDec 11, 2025 · 1 min read · I have a bunch of shady affiliates bidding on our brand search keywords. Every time I ban them, they come back with a new account. I spend hours searching manually on incognito windows, geo-switching, digging URLs, and still miss half of them. Meanwh...
Join discussionNov 27, 2025 · 1 min read · Your brand name is the busiest doorway in town, so who’s greeting your customers before you even get there? Every day, thousands of shoppers search for brands directly on Google and more than half of them are discovering or choosing a brand at that ...
Join discussionNov 23, 2025 · 3 min read · “I have a bunch of shady affiliates bidding on our brand search keywords. Every time I ban them, they come back with a new account. I spend hours searching manually on incognito windows, geo-switching, digging URLs, and still miss half of them. Meanw...
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Nov 12, 2025 · 1 min read · The holiday season is the biggest time for the year when campaigns scale fast, budgets expand, and every click counts. Brands prepare months in advance to capture the surge in consumer intent, aiming to convert festive enthusiasm into measurable ROI....
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