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I closed a $180K deal in 2022—my biggest win that quarter. I celebrated, moved on to the next opportunity, and never asked why we won. Three months later, I lost a similar deal worth $200K. Same industry, same pain points, same pitch deck. I assumed ...

When most people think about patents, they picture legal protection for inventions or paperwork filed with government offices. But hidden inside every patent is a treasure trove of information that companies can use to outsmart competitors and make s...
