Jan 4 路 7 min read 路 Successful tech companies like GitHub and Terraform built their reputations not through traditional advertising, but by understanding a fundamental principle: reaching developers requires developers. Their growth felt organic because it was rooted in...
Join discussionMar 20, 2025 路 6 min read 路 Developing effective content for technical audiences requires understanding how developers actually work. My previous experience as a developer has often followed a non-linear exploration process which involved rabbit holes, experimentation, and piec...
Join discussionMar 3, 2025 路 3 min read 路 Welcome to Week #9! Last night, I watched The Oscars. As a person who loves cinematography and filmmaking in general, I try to incorporate great film techniques into my DevRel videos. As Developer Advocates, we're storytellers first, technologists se...
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Feb 24, 2025 路 3 min read 路 I can't believe 580 people are interested in what I have to say! Welcome to Week #8 to all of you, today is a very personal issue. 馃摵 Video of the Week Seven years ago, this video transformed how I saw myself. I was that "successful" software enginee...
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Feb 17, 2025 路 2 min read 路 Welcome to Week #7! - Let's jump right in because I hate boilerplate. 馃摵 Video of the Week Let鈥檚 be clear: AI is here to stay, but it has been marketed poorly so far. The major issue with AI adoption is the passive mindset of focusing on cutting cost...
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Jan 20, 2025 路 2 min read 路 Hey video creators! Back for #3 with more video production goodies. Let's dive into more good stuff. 馃摵 Video of the Week I freaking enjoy content that makes me think, "This feels like hanging out with a friend" (and this is a proven way to engage in...
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Nov 12, 2024 路 11 min read 路 Building a Web3 product, especially a very technical one at that, requires a lot of hard work from engineers, designers, and other departments. For early-stage startups, there will be days of overnight shipping and a couple of other inconvenient yet ...
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Aug 28, 2024 路 3 min read 路 As a Content Strategist and Developer Advocate with six years of experience working with various tech and financial companies worldwide, I've witnessed common mistakes in DevRel program implementation. The most significant error? Treating all develop...
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Aug 26, 2024 路 6 min read 路 If I ask you, I'm sure you can mention up to 3 companies you knew 3 years ago, but have folded up by now. Well, that's the reality of the business world. This is also the case in Web3. Some once-vibrant protocols with millions of raises have bitten t...
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Jul 2, 2024 路 7 min read 路 As a senior DevRel advocate specializing in film and video for developers, I've produced hundreds of videos and frequently encounter the same question: "What's the most important thing for making engaging videos?" While there's no single definitive a...
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