Jan 29 · 2 min read · Rashmi Nambiar, Marketing Leader for Developer Growth Programs at AWS, has spent nearly two decades navigating the evolving landscape of technology marketing. From the classical foundations of positioning, segmentation, and go-to-market strategy, she...
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Jan 21 · 2 min read · As B2B buying journeys grow more complex, marketing is being challenged to move beyond lead generation and prove real revenue impact. In this conversation, Greg Acquavella, Director of Revenue Marketing & AI Strategy at Commvault, shares how an accou...
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Jan 20 · 2 min read · In complex B2B go-to-market (GTM) environments, marketing can no longer afford to operate as a support function. It must drive alignment, influence revenue, and scale growth predictably. In this interview, Aravinda Billavara, Senior Director of Integ...
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Sep 19, 2025 · 2 min read · When designing or evaluating a homepage, one fundamental question should always guide the process: What is the purpose of our homepage? Understanding this key question is central to creating a homepage that drives results. A homepage can serve differ...
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Aug 1, 2025 · 1 min read · Marcquity assists startups and growth companies seeking to enter the market with maximum impact. The agency starts with intense market research — analyzing your audience, your competitors and your market trends — so every strategy element is data-bas...
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Jul 24, 2025 · 2 min read · In today’s fast-evolving B2B marketing landscape, few leaders are as insightful and impact-driven as Pooja Raj, Global ABM & Client Experience Leader at IBM. In a recent conversation, Pooja shared key lessons from her 14-year journey from hands-on ca...
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Sep 10, 2024 · 5 min read · I am sure everyone knows what a product market fit but I would argue that many of the leaders don’t really understand how to measure it. In my experience, the more experienced leaders have a good ‘sense’ of product market fit but the great leaders us...
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Sep 10, 2024 · 3 min read · The concept of ‘playbook’ isn’t anything new. Sports like football (and soccer) have always had playbooks ever since we can remember them as a professional sport. This applies to businesses too. Growth Playbook is a key component of the product’s gro...
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Jun 10, 2024 · 6 min read · Published on Monday, June 10, 2024 Quantum-Powered Sales Optimization ====================================== Authors Name Elon Tusk 😄 Twitter 🌀👁️ Qeye Meets Quantum Computing: A Game-Changer for Sales Optimization 🌀👁️ In the fiercely competi...
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Jun 10, 2024 · 6 min read · Published on Monday, June 10, 2024 Quantum-Powered Sales Optimization ====================================== Authors Name Eric deQuevedo 😄 Twitter 🌀👁️ Qeye Meets Quantum Computing: A Game-Changer for Sales Optimization 🌀👁️ In the fiercely co...
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