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In this day and age, knowing your audience is no longer optional — it’s required. Whether you're launching a new brand, managing a website filled with stories, or keeping up with a fast-growing eCommerce store, applying the right data is critical. Th...

I have been using Google Analytics for more than a decade and it was the undoubted market leader in this space. With the release of Google Analytics 4 (GA4) this changed for me. First, many standard reports have been missing, e.g. acquisition report,...

We use Google Analytics 4 (GA4) for user tracking and send certain user events through the GA4 Measurement Protocol using HTTP requests from our servers. However, we suddenly stopped receiving any events for a while. After investigating, we discovere...

Data visualization in Google Analytics 4 Data visualization plays a crucial role in Google Analytics 4 (GA4) by transforming raw data into visual representations such as charts, graphs, and dashboards. It allows users to gain a deeper understanding o...
