Why Most Growth Funnels Fail (And What Top 5% CMOs Do Differently)

Apr 8, 2025 · 4 min read · There’s a moment most CMOs dread: When the metrics look right—clicks, impressions, even CTRs—but the bottom of the funnel stays quiet. Andy, a seasoned Fractional CMO in Toronto, called it "the silent churn." It wasn’t loud. It didn’t scream failure....