How Generative AI Is Changing the Future of SEO (GEO Optimization Explained)

Oct 15, 2025 · 4 min read · The world of search is evolving. Traditional SEO — focused primarily on keywords, backlinks, and ranking in search engine results pages (SERPs) — is no longer enough. With the rise of Generative AI engines (like ChatGPT, Google’s AI Overviews, Perple...