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BSbrandon sorosinbrandons.hashnode.dev·Jun 16, 2025 · 4 min read

The Strategic Value of ABM Intent Data in Revenue Operations

In today’s fast-changing B2B marketing and sales world, being able to spot, talk to, and close high-value accounts sets the stage for real revenue lift. ABM certainly stands out as one strong pathway, yet the approach only shines when grounded in sol...

BSbrandon sorosinbrandons.hashnode.dev·Jun 13, 2025 · 4 min read

How Intent Data Platforms Are Transforming B2B Buyer Journey Mapping

The B2B purchasing landscape has become increasingly complex, with most buyers researching products and services before interacting with a company’s sales team. In this context, employing an Intent Data Platform has emerged as a necessity for busines...