Nov 26, 2025 · 3 min read · TL;DR: Next Best Action uses AI to recommend what a rep should do right now with a specific deal. Instead of static sequences (Day 1 email, Day 3 call), it adapts based on prospect behavior. For SMBs, start with rule-based NBA (if no response in 7 da...
Join discussionNov 26, 2025 · 2 min read · TL;DR: Account intelligence aggregates everything you know about a target account: company data, tech stack, buying signals, and org chart. For SMBs, the trap is information overload. You don't need 50 data points—you need the 5-7 that predict conver...
Join discussionNov 26, 2025 · 2 min read · TL;DR: Intent data activation bridges the gap between knowing someone is interested and actually reaching out. Most teams buy intent data but let it sit in dashboards. Activation means: signal fires → action triggers automatically. For SMBs, activati...
Join discussionNov 26, 2025 · 2 min read · TL;DR: Buyer intent data signals when someone is actively researching a purchase. First-party intent (your website, emails) is specific but limited; third-party intent (Bombora, G2) is broad but less actionable. For SMBs, prioritize first-party signa...
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