Gen Z and the Rise of Brainrot: Why Absurdist Meme Culture Can Help To Fuel Gaming Engagement
Sep 18, 2025 · 4 min read · Every generation has its entertainment signatures. For Baby Boomers, it was television. Millennials leaned on social media and casual games. For Gen Z, 2025 is the era of “Italian Brainrot”, a surreal meme movement born on TikTok that has reshaped di...
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