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RisingWave enables cross-channel marketing analytics by continuously joining event streams from paid ads, email, social, organic, and CRM into unified materialized views. Marketing teams get a single source of truth for channel performance, customer ...

Modern customer communication is more diverse than ever: customers write emails, chat via WhatsApp, post on social media, call, or use web forms. For companies, this presents a challenge – how can all these channels be integrated efficiently, consist...

Customers no longer think in channels. They start a conversation, continue it elsewhere, and expect companies to recognize the context without starting over each time. They expect not only quick responses but also seamless communication across all ch...
