Jan 13 · 3 min read · Finding your edge when everything looks the same Positioning starts with knowing what you're up against. Look at your competitors and the status quo—what people do today without your product. Then figure out what you can do better or at least differe...
Join discussion
Dec 26, 2025 · 4 min read · Why strong B2B messaging follows a clear hierarchy — and how skipping steps creates confusion instead of demand. Most B2B messaging doesn’t fail because it’s bad. It fails because it’s out of order. Teams jump straight to features.Or they obsess over...
Join discussion
Nov 25, 2025 · 4 min read · Buyers decide long before your demo. Here’s the real reason pitches fall flat and how to understand the moments when people are finally ready to buy. I met a sales rep last week who walked me through her 43-slide pitch deck. Every feature polished, e...
Join discussion
Aug 6, 2025 · 1 min read · The FMCG industry demands speed, scale, and consistent customer engagement. Herbie.AI is a 24×7 multilingual conversational assistant designed to meet these needs. It helps customers place orders, track deliveries, and get instant support across 15+ ...
Join discussionJul 30, 2025 · 3 min read · SaaS Pricing Psychology: What Founders Miss About User Behavior While working with SaaS founders, I’ve often seen users act in ways that make no sense—ghosting after a great demo, picking the wrong plan, or churning even after getting what they asked...
Join discussion
May 29, 2025 · 5 min read · Conversly AI — Introduction In an era where artificial intelligence is revolutionizing industries, Conversly AI emerges as a groundbreaking platform that empowers individuals to launch their own AI-driven language coaching businesses. This comprehens...
Join discussionMay 28, 2025 · 3 min read · 🧩 What is it?Product onboarding is the support and guidance clients receive to help them reach the outcomes they were after when they signed up for a digital product. They can be onboarded by humans (Customer Success & Support), by automated digital...
Join discussion
May 28, 2025 · 6 min read · The Art Of Saying No — Introduction In the crowded world of digital products and personal development tools, it’s rare to find a solution that delivers real transformation without hours of content creation or technical headaches. But that’s exactly w...
Join discussionMar 24, 2025 · 2 min read · At House of Product, we’re stepping into a bold new phase. Senior Product Marketing (PMM) is now a part of our service mix. Transforming your ideas into promising products is still at our core, but product marketing ensures they are now also taken to...
Join discussion
Aug 15, 2024 · 5 min read · Introduction Pricing is a crucial aspect of any product, as it significantly impacts both customers and businesses. For customers, pricing influences buying decisions, shapes brand perception, and affects satisfaction and loyalty. For businesses, it ...
Join discussion