What Are In-Video Polls and Quizzes in OTT Platforms and How Do They Enhance Viewer Engagement?

Jun 19, 2025 · 7 min read · Introduction The digital shift toward OTT (Over-the-Top) streaming has drastically changed how audiences consume content. Viewers now expect more than just video—they want interactivity, personalization, and a sense of participation. This is where in...