Why African Startups Waste Millions on ‘Branding’ That Converts Zero
May 12, 2025 · 3 min read · Let’s address the elephant in the pitch room:African startups are hemorrhaging money on branding — logos, typefaces, colors, agency decks, “brand books” — and none of it moves the needle. You know what they’re not investing in?Conversion. User experi...
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