Pipeline Conversion Rate: 23% Benchmark (Opp→Close)
Nov 26, 2025 · 1 min read · What are healthy sales pipeline conversion rates? TL;DR B2B SaaS average pipeline conversion: Lead→MQL 25%, MQL→SQL 40%, SQL→Opp 60%, Opp→Close 30%. Overall conversion: 1.8%. Source: Optifai Sales Ops Benchmark 2025 (N=939 companies, Q1-Q3 2025) Ov...
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