Jan 26 · 3 min read · Sephora and Ulta dominate the beauty industry not just through products, but through loyalty programs engineered to keep customers returning. While both rely on points and perks, their real strength lies in how these elements are made visible, motiva...
Join discussionJan 26 · 3 min read · Sephora and Ulta are often referenced as loyalty leaders, but the real lesson for brands isn’t about copying their programs. It’s about understanding why their loyalty strategies work and how visibility, clarity, and customer motivation are intention...
Join discussionJan 26 · 3 min read · Sephora Rewards and Ulta Rewards are often compared because both dominate the U.S. beauty market and both promise value through loyalty. However, the way each program delivers that value is very different. Understanding these differences helps custom...
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