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Introduction – Rise of Short Video Apps The digital entertainment landscape has changed dramatically in the last decade. While long-form OTT video streaming platforms such as Netflix, Disney+, and Amazon Prime have redefined how audiences consume mov...

In today’s creator-driven economy, micro-influencers—content creators with 1,000 to 100,000 followers—are redefining digital influence. Brands increasingly prefer micro-influencers due to their strong engagement rates, authentic voices, and close-kni...
