Why High Customer Acquisition Cost (CAC) and Low Lifetime Value (LTV) Are Killing Startups – And How to Fix It

Feb 11, 2025 · 5 min read · One of the biggest challenges startups and entrepreneurs face in digital marketing is balancing Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV). If acquiring a customer costs more than what they bring in revenue over time, the busin...