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Originally published at https://www.vaines.org/posts/2026-05-09-why-hasnt-ai-improved-my-metrics/ I'm often asked about AI stuff as the rest of my blog might suggest. The world is currently scrambling around for how and where AI best accelerates del...

Originally published at https://www.vaines.org/posts/2026-03-23-preparing-for-quantum-computers-that-may-or-may-not-exist/ In my day-to-day life as a Platform Engineer I find I spend an unusual amount of time thinking about identity. Not so much in ...

Originally published at https://www.vaines.org/posts/2026-01-26-jpeg-compression-for-thought/ There seems to be a current trend happening corporate and professional communications - looking at you LinkedIn - where people write bullet points and have...

After a decade working in B2B SaaS and fintech, I’ve learned that most content problems aren’t caused by poor writing or lack of effort. They happen because content is created in isolation, disconnected from search intent, distribution, and the busin...

Every day, new voices emerge online. Some are loud. Some are polished. Some go viral for a moment and disappear just as quickly. Yet a smaller group of voices earns something far more durable than attention: trust. We often describe these individuals...

Welcome to my article “Digital Marketers Personal Branding Lessons from Don Lemon” Personal branding isn’t just for celebrities or TV anchors—it’s for anyone who wants to stand out in the crowded digital space. Take Don Lemon, a prominent media perso...

The golden age of the DevOps hero is over. After one and a half decades of building systems and watching organisations struggle with mounting infrastructure complexity, I can confidently say this: platform engineering isn't just another trend; it's t...
