Why Amazon’s Clash with Perplexity Could Redefine AI’s Role on the Web

Nov 5, 2025 · 5 min read · When Amazon sent a cease-and-desist letter to Perplexity over its new “agentic browsing” system, it didn’t just spark a legal skirmish — it signaled a defining moment for the internet’s future. The confrontation between the world’s largest online ret...