Mar 4 · 3 min read · Introduction to Ad Fraud The digital advertising industry is facing a significant challenge: ad fraud. It's estimated that ad fraud costs the industry over $100 billion annually, with some reports suggesting that up to 30% of all ad traffic is fraudu...
Join discussionMar 4 · 4 min read · Introduction to Programmatic Advertising and Ad Fraud Programmatic advertising has revolutionized the way brands reach their target audiences, with its ability to automate and optimize ad buying and selling. However, this complex ecosystem has also g...
Join discussionMar 4 · 3 min read · Introduction to Zero-Knowledge Proofs in Ad Tech The ad tech industry is plagued by a massive problem: ad fraud. According to a report by AdAge, ad fraud is estimated to cost the industry over $100 billion annually. This staggering figure is a result...
Join discussionMar 4 · 3 min read · Introduction to Ad Fraud Ad fraud is a pervasive issue in the digital marketing industry, with estimates suggesting that it will cost advertisers over $100 billion by 2023. This type of fraud occurs when fake or malicious activity is disguised as leg...
Join discussionMar 4 · 3 min read · Introduction to the Gemini 3.1 Pro API The recent release of the Gemini 3.1 Pro API has sent shockwaves through the developer community, with many eager to explore its capabilities. However, the API's potential has been hindered by frequent 503 error...
Join discussionMar 3 · 3 min read · Introduction to Ad Fraud The digital advertising industry is plagued by a pervasive problem: ad fraud. Estimated to cost businesses over $100 billion annually, ad fraud is a menace that shows no signs of abating. One of the most alarming aspects of t...
Join discussionFeb 12 · 1 min read · For app marketers, with fraud checks now bundled into most attribution platforms, it’s easy to assume traffic quality is covered. But these validations are mainly built to ensure installs are attributed correctly, not to deeply assess how users behav...
Join discussionFeb 11 · 1 min read · Digital advertising demands proactive measures to ensure every click is measured and validated. Approved Click Trackers are now mandatory if anyone wants to track p-max or demand gen campaigns. However, click tracking needs to be backed up with comp...
Join discussionFeb 10 · 1 min read · You launch a referral program with the intention to acquire new users to your app. When analysing your campaign progress, you see that your referral champion is a single user who somehow ‘invited 200 people overnight’. You feel confident to spend ...
Join discussionFeb 6 · 1 min read · The Indian Premier League (IPL) continues to shatter records, not just on the field but also in the advertising arena. The 2026 season has witnessed a remarkable 29% increase in the number of advertisers compared to the previous year, with over 55 br...
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