Jan 28 · 1 min read · Ad fraud is an evolving threat and no longer linear. It is becoming more advanced everyday with AI and automation also contributing towards speed and scale. What once looked like normal bot activity has now become far more sophisticated, subtle, and ...
Join discussionNov 19, 2025 · 4 min read · “I’m seeing a surge in clicks on my paid campaigns, but something feels off. The costs are rising, conversions aren’t improving, and a large chunk of my budget is disappearing without any meaningful results. At this point, I’m not even sure if these ...
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Nov 4, 2025 · 7 min read · During the first quarter of 2021, OEM app stores acquired nearly 42% of the global market share. OEM refers to original equipment manufacturers, and in mobile terminology, it caters to brands like LG, Redmi, Realme, etc. Such companies offer personal...
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Nov 4, 2025 · 7 min read · During the first quarter of 2021, OEM app stores acquired nearly 42% of the global market share. OEM refers to original equipment manufacturers, and in mobile terminology, it caters to brands like LG, Redmi, Realme, etc. Such companies offer personal...
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Oct 13, 2025 · 2 min read · The most anticipated time of the year for brands is here. Holiday season starting with Black Friday and ending with Christmas and New Year, is a 2-month-long splurging season. And while shoppers go all gaga, brands also increase their digital ad spen...
Join discussionMay 26, 2025 · 2 min read · Performance Programmatic Platforms follow the same rules as traditional programmatic platforms, but the focus on performance campaigns is to optimize ad placements through real-time bidding and enable data-driven decision-making. These platforms buy ...
Join discussionMay 8, 2025 · 1 min read · If you’re running a PPC campaign, check your analytics data. Do you see a rapid curve of increase in click traffic, while your installs or events remain low? This is one of the classic signs that you need to get your ad traffic vetted, as it migh...
Join discussionApr 16, 2025 · 1 min read · While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers several billion dollars. According to Statista Reports, within the 5 years between 2023 & 2028, the cos...
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