Feb 12 · 1 min read · For app marketers, with fraud checks now bundled into most attribution platforms, it’s easy to assume traffic quality is covered. But these validations are mainly built to ensure installs are attributed correctly, not to deeply assess how users behav...
Join discussionFeb 11 · 1 min read · Digital advertising demands proactive measures to ensure every click is measured and validated. Approved Click Trackers are now mandatory if anyone wants to track p-max or demand gen campaigns. However, click tracking needs to be backed up with comp...
Join discussionJan 30 · 1 min read · A few years ago, a globally recognised brand cut two-thirds of its annual online advertising budget around $100 million. What happened next revealed a shocking truth about the digital advertising industry. There was little to no drop in performance...
Join discussionJan 29 · 1 min read · Ad Spending in the US market will reach $421 billion in 2024. Out of a market worth $143 billion, TV and video Advertising stands out as the largest market there. Accurately measuring an ad campaign’s effectiveness is essential. It is the marketer’s ...
Join discussionJan 28 · 1 min read · Ad fraud is an evolving threat and no longer linear. It is becoming more advanced everyday with AI and automation also contributing towards speed and scale. What once looked like normal bot activity has now become far more sophisticated, subtle, and ...
Join discussionJan 27 · 1 min read · You have done everything by the book. Made a fully optimized, well-researched campaign, targeted a precise audience, and got engaging creatives made by your team. Even your dashboards show that the campaigns are performing great. But what you hear f...
Join discussionJan 15 · 1 min read · Do you usually find yourself wondering what is the real impact of the branding campaigns that I have run? Where did the audience go? Why isn’t the performance on dashboards not translating into outcomes? Here’s the truth that might hurt a little – An...
Join discussionJan 14 · 1 min read · Every click matters; every click costs money. But what if many of those clicks aren’t even from real users? How do you identify the clicks that you get on each campaign as genuine and from the right audience? Click fraud has emerged as one of the mo...
Join discussionJan 8 · 1 min read · 4,000 Leads. 18 Real Buyers. That’s the Problem. “More leads = more business” is one of the most expensive myths in affiliate marketing, especially in the MENA region. Affiliate campaigns promise scale, speed, and volume. Dashboards light up. Weekl...
Join discussionJan 8 · 1 min read · Detecting fake devices isn’t as easy as it used to be. There was a time when the red flags used to be clearly visible – random clicks at odd hours or sudden traffic spikes from unfamiliar regions. Those patterns made it simple to tell when bots were...
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