Feb 6 · 1 min read · The Indian Premier League (IPL) continues to shatter records, not just on the field but also in the advertising arena. The 2026 season has witnessed a remarkable 29% increase in the number of advertisers compared to the previous year, with over 55 br...
Join discussionFeb 5 · 1 min read · You have done everything by the book. Made a fully optimized, well-researched campaign, targeted a precise audience, and got engaging creatives made by your team. Even your dashboards show that the campaigns are performing great. But what you hear ...
Join discussionNov 3, 2025 · 7 min read · Detecting fake devices isn’t as easy as it used to be. There was a time when the red flags used to be clearly visible – random clicks at odd hours, installs with zero engagement, or sudden traffic spikes from unfamiliar regions. Those patterns made ...
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May 26, 2025 · 1 min read · Ever celebrated a spike in installs, only to realize no one’s using your app? You’re not alone. For every marketer chasing performance metrics, there’s a nagging truth: not all installs are created equal. In fact, a growing chunk of them might be fa...
Join discussionMay 9, 2025 · 2 min read · Affiliate marketing presents a lucrative opportunity for brands and publishers alike. That’s perhaps why the industry has grown at such an incredible pace, being valued at $17 billion, according to an affiliate marketing survey. In a survey, 20% of m...
Join discussionMar 6, 2024 · 1 min read · Device spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal informa...
Join discussionFeb 23, 2024 · 1 min read · Device spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal informa...
Join discussionFeb 9, 2024 · 1 min read · Creating a cleaner ecosystem necessitates addressing complex challenges like VAS subscription validation and lack of transparency. The evolving digital ecosystem is driving innovation, technology, and enhanced efficiency across the digital ecosystem....
Join discussionJan 23, 2024 · 1 min read · Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impre...
Join discussionDec 14, 2023 · 1 min read · Ad viewability is an essential metric to measure the performance of the advertisement. Measuring the visibility of your website or mobile app ads can shield your brand from the detrimental impact of invalid traffic, which often results from bot-gene...
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