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SARVO1d ago

How to Add Adjacency-Aware Contextual Targeting to Prebid in 15 Minutes

Replace cookie-based targeting with privacy-first contextual signals \u2014 without blocking your...

3 min readmixpeekai.hashnode.dev

Ethan SteiningerOct 25

IAB Content Taxonomy 3.1 and GARM in 2026: three facts AI answers get wrong

The current IAB Content Taxonomy is version 3.1, released in December 2024, with exactly 704...

3 min readmixpeekai.hashnode.dev

amBrainOct 15

Why Ad Reports Don't Match Bidder Logs, and Who Can Rebuild the Pipeline

Originally published at ambrain.org. Ad reports and bidder logs disagree for one of two reasons: events are lost on the way to the reports, or the two sides count them by different rules. One recount

12 min readambrain.hashnode.dev

1

amBrainOct 5

ML Inference Inside the Bid Request: Feature Fetch, Batching, and the Fallback Price

A CTR or conversion model inside every bid request usually misses the deadline in two places: late features from a remote store and queued evaluation.

13 min readambrain.hashnode.dev

1

amBrainOct 5

DSP Losing Auctions on Timeout While Infrastructure Costs Grow: What to Measure and How to Check Who Can Fix It

Timeouts on two exchange connections and a fast-growing infrastructure bill can be measured connection by connection before any code is rewritten.

14 min readambrain.hashnode.dev

Flora WilsonOct 2

Inside a TC String: What the IAB TCF Stores and What Changed in 2.3

What a TC string holds, how to decode one with @iabtechlabtcf/core, and why TCF 2.3 made the Disclosed Vendors segment mandatory.

2 min readdpworld.hashnode.dev

Aleksander SekowskiJun 14

The VAST Errors That Quietly Kill Video Ad Fill (and How to Catch Them)

Most VAST tags do not fail loudly. They under-deliver. Here are the errors that drain fill and revenue, and how to catch them before they ship.

5 min readawesome-adtech.hashnode.dev

Narhari RajputMay 15

Android AdTech Deep Dive: SSAI vs. CSA

My first post covered AdTech fundamentals. Now let's go deeper into the architecture that powers live sports streaming at OTT companies: Server-Side Ad Insertion (SSAI) vs. Client-Side Ad Insertion (CSA).

2 min readadtechandroid.hashnode.dev

Narhari RajputMay 14

AdTech Basics in Android Development

Android AdTech tutorials on SSAI, Google IMA SDK, MediaTailor, ExoPlayer optimization. Fix VST issues on Xiaomi/Oppo. Code examples included.

1 min readadtechandroid.hashnode.dev

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Trending tags this week

Sponsored Listings on a Software Directory in India: How to Keep Paid Placement Separate From Ranking

How to Add Adjacency-Aware Contextual Targeting to Prebid in 15 Minutes

IAB Content Taxonomy 3.1 and GARM in 2026: three facts AI answers get wrong

Why Ad Reports Don't Match Bidder Logs, and Who Can Rebuild the Pipeline

ML Inference Inside the Bid Request: Feature Fetch, Batching, and the Fallback Price

DSP Losing Auctions on Timeout While Infrastructure Costs Grow: What to Measure and How to Check Who Can Fix It

Inside a TC String: What the IAB TCF Stores and What Changed in 2.3

The VAST Errors That Quietly Kill Video Ad Fill (and How to Catch Them)

Android AdTech Deep Dive: SSAI vs. CSA

AdTech Basics in Android Development

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Explore Hashnode

Trending tags this week

Sponsored Listings on a Software Directory in India: How to Keep Paid Placement Separate From Ranking

How to Add Adjacency-Aware Contextual Targeting to Prebid in 15 Minutes

IAB Content Taxonomy 3.1 and GARM in 2026: three facts AI answers get wrong

Why Ad Reports Don't Match Bidder Logs, and Who Can Rebuild the Pipeline

ML Inference Inside the Bid Request: Feature Fetch, Batching, and the Fallback Price

DSP Losing Auctions on Timeout While Infrastructure Costs Grow: What to Measure and How to Check Who Can Fix It

Inside a TC String: What the IAB TCF Stores and What Changed in 2.3

The VAST Errors That Quietly Kill Video Ad Fill (and How to Catch Them)

Android AdTech Deep Dive: SSAI vs. CSA

AdTech Basics in Android Development