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How to Add Adjacency-Aware Contextual Targeting to Prebid in 15 Minutes

Replace cookie-based targeting with privacy-first contextual signals, without blocking your auctions. The Problem Cookie deprecation is here. Third-party targeting signals are disappearing, and publi

mixpeekai.hashnode.dev

Ethan Steininger1d ago · 3 min read

IAB Content Taxonomy 3.1 and GARM in 2026: three facts AI answers get wrong

The current IAB Content Taxonomy is version 3.1, released in December 2024, with exactly 704 categories. GARM, the advertiser coalition behind the best-known brand safety categories, shut down in Augu

mixpeekai.hashnode.dev

amBrainOct 15 · 12 min read

Why Ad Reports Don't Match Bidder Logs, and Who Can Rebuild the Pipeline

Originally published at ambrain.org. Ad reports and bidder logs disagree for one of two reasons: events are lost on the way to the reports, or the two sides count them by different rules. One recount

1 ambrain.hashnode.dev

amBrainOct 5 · 13 min read

ML Inference Inside the Bid Request: Feature Fetch, Batching, and the Fallback Price

Originally published at ambrain.org. A CTR or conversion model that has to answer inside every bid request usually misses the deadline in two places filed under one name: features that arrive late fro

1 ambrain.hashnode.dev

amBrainOct 5 · 14 min read

DSP Losing Auctions on Timeout While Infrastructure Costs Grow: What to Measure and How to Check Who Can Fix It

Originally published at ambrain.org. Timeouts on two exchange connections and an infrastructure bill that grows faster than revenue can both be measured connection by connection before any code is rew

ambrain.hashnode.dev

Flora WilsonOct 2 · 2 min read

Inside a TC String: What the IAB TCF Stores and What Changed in 2.3

A TC string is the IAB TCF's record of one visitor's consent choices. A certified CMP writes it when the visitor uses the banner, and it's passed along with ad requests so each vendor can check what i

dpworld.hashnode.dev

Aleksander SekowskiJun 14 · 5 min read

The VAST Errors That Quietly Kill Video Ad Fill (and How to Catch Them)

If you serve video or CTV ads, you have shipped a broken VAST tag. Everyone has. The problem is that VAST rarely fails in a way you notice. The player does not throw a red banner. It just drops the im

awesome-adtech.hashnode.dev

Narhari RajputMay 15 · 2 min read

Android AdTech Deep Dive: SSAI vs. CSA

SSAI vs. CSA: The Core Difference: Client-Side Ad Insertion (CSA) The app fetches ads separately and plays them before/during content. Pros: Full control over ad UI (skip buttons, countdowns) Easy to

adtechandroid.hashnode.dev

Narhari RajputMay 14 · 1 min read

AdTech Basics in Android Development

What is AdTech on Android? AdTech delivers targeted ads within apps, especially video players. In Android, it powers monetization via SDKs that stitch ads into content without disrupting playback. Key

adtechandroid.hashnode.dev

RisingWave LabsApr 3 · 5 min read

Retargeting Data Pipelines with Streaming SQL

RisingWave enables low-latency retargeting pipelines by continuously updating audience segment membership as behavioral events arrive. Users who visited a product page, abandoned a cart, or reached a checkout threshold are added to retargeting segmen...

risingwave.com

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