Apr 3 · 5 min read · RisingWave enables low-latency retargeting pipelines by continuously updating audience segment membership as behavioral events arrive. Users who visited a product page, abandoned a cart, or reached a checkout threshold are added to retargeting segmen...
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Apr 3 · 6 min read · RisingWave enables real-time bid optimization for RTB by continuously maintaining materialized views over live auction streams. By incrementally computing per-user bid scores, campaign budget pacing, and frequency caps using streaming SQL, DSPs can s...
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Mar 7 · 17 min read · TL;DR: Surveillance capitalism is not an accident or a side effect — it is the deliberate architecture of every major free digital service. Google, Meta, TikTok, Amazon, and hundreds of smaller platforms have built a $450 billion annual industry by c...
Join discussionMar 7 · 19 min read · The 300-Millisecond Auction You Never Knew Existed The moment you load a web page, a clock starts. Not a metaphorical clock — a literal timer measured in milliseconds. In the time it takes you to blink, before the first pixel of that page has finishe...
Join discussionMar 4 · 3 min read · Introduction to Ad Fraud The digital advertising industry is facing a significant challenge: ad fraud. It's estimated that ad fraud costs the industry over $100 billion annually, with some reports suggesting that up to 30% of all ad traffic is fraudu...
Join discussionMar 4 · 3 min read · Introduction to Ad Fraud Ad fraud is a pervasive issue in the digital marketing industry, with estimates suggesting that it will cost advertisers over $100 billion by 2023. The problem is complex, involving various types of fraudulent activities such...
Join discussionMar 4 · 3 min read · Introduction to Zero-Knowledge Proofs in Ad Tech The ad tech industry is plagued by a massive problem: ad fraud. According to a report by AdAge, ad fraud is estimated to cost the industry over $100 billion annually. This staggering figure is a result...
Join discussionMar 4 · 3 min read · Introduction to HushBrief In the era of digital transformation, the need for secure and private document summarization has become increasingly important. This is particularly true for sensitive legal or investigative materials, where the risk of data...
Join discussionMar 4 · 3 min read · Introduction to the Gemini 3.1 Pro API The recent release of the Gemini 3.1 Pro API has sent shockwaves through the developer community, with many eager to explore its capabilities. However, the API's potential has been hindered by frequent 503 error...
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