Calculating A Percent vs. A Goal With SFMC's AMPscript
Jan 23 路 7 min read 路 How many year-end review emails did you get this year? Ever since Spotify Wrapped first made waves, it feels like more and more brands have tried to recreate the same hyper-personalized feel, my company included. One of the questions that came up fro...
Join discussion3 Easy Geotargeting Options In SFMC (Including Postal Code Radius)
Oct 17, 2025 路 5 min read 路 Need some easy options for geotargeting in Salesforce Marketing Cloud Engagement (ex-ExactTarget)? I have 3 super easy options for you to target by state or postal code. By state By postal code radius By a very large postal code radius, or multipl...
Join discussionNo More Manual Tagging: How I Automated Product-Driven Email Personalization in SFMC with APIs and Metadata
May 7, 2025 路 3 min read 路 In a world where email personalization drives conversions, the last thing a marketing team should be doing is manually tagging creative assets for each campaign. But that鈥檚 exactly what happens in many organizations. Creative and marketing teams spen...
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AMPscript Has A 'Contains' Function, It's Just Not Obvious
Aug 16, 2024 路 3 min read 路 Need to check if one string contains another? Probably constantly. It's surprising that with how many string comparison operators and functions AMPscript has, there isn't a contains operator or a Contains() function. Not to worry, you can do it with ...
Join discussionSecure Data: CryptoJS and Salesforce AMPScript Encryption and Decryption
Aug 2, 2024 路 2 min read 路 This guide helps developers encrypt a given string or value using Salesforce AMPScript and decrypt it using the CryptoJS library on the frontend or backend. The challenge is to get AMPscript in the Salesforce Platform to generate a cipher that Crypto...
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馃啎 How to debug AMPScript Code
Jul 28, 2023 路 5 min read 路 Hi Trailblazers! It's been a while since I last wrote to you... but today I bring you the solution to all your problems (well, not all of them 馃槬) Many times, when the code we write generates an error at runtime, we cannot see what the error was or w...
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