Feb 5 · 1 min read · “If I block risky keywords and categories, my ads won’t appear next to unsafe content.”That’s the belief many brands operate on today and it’s a dangerous oversimplification. Keyword blocking was a good approach when internet was a simple place where...
Join discussionJan 27 · 1 min read · In 2026, the biggest risk in video advertising won’t be unsafe content; it will be misplaced trust. Video has evolved into the most influential layer of the digital ecosystem, shaping brand identity and consumer perception at scale. According to a s...
Join discussionJan 22 · 1 min read · Imagine this: your audience associates your brand with inappropriate content that you never had the intention of funding. Recently, advertisers raised concerns when their ads on Spotify were found appearing alongside sexually explicit audio content. ...
Join discussionDec 18, 2025 · 1 min read · What if your ads aren’t reaching the people you want, but are still showing up in places you never approved? That’s the hidden problem with keyword overblocking and underblocking. When you overblock, your brand loses visibility in safe and relevant e...
Join discussionNov 26, 2025 · 3 min read · What if your ads aren’t reaching the people you want, but are still showing up in places you never approved? That’s the hidden problem with keyword overblocking and underblocking. When you overblock, your brand loses visibility in safe and relevant e...
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Nov 26, 2025 · 1 min read · What if your ads aren’t reaching the people you want, but are still showing up in places you never approved? That’s the hidden problem with keyword overblocking and underblocking. When you overblock, your brand loses visibility in safe and relevant e...
Join discussionNov 18, 2025 · 4 min read · As brands shift further into digital channels, the threats are rising too. These risks reveal an alarming statistic with 3.6 million products getting seized for trademark violations in the MENA region. Even the most prepared brands are surprised by ...
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Nov 12, 2025 · 1 min read · When we think about brand safety, the first things that often come to mind are avoiding explicit, harmful, or misleading content. But in reality, the risks can be far more nuanced—especially when advertising across regions with diverse languages, cul...
Join discussionNov 6, 2025 · 1 min read · Our brand safety solution - PACE is an AI/ML-powered tool that helps identify unsafe or irrelevant ad placements across YouTube, OTT, CTV and other platforms. It helps ensure contextual targeting, adheres to GARM guidelines, and filters out unsafe pl...
Join discussionNov 6, 2025 · 2 min read · Imagine you’re investing in branding ads to be visible among your target users, but instead, your ads are getting placed beside content that harms your brand image. And unknowingly, you’re funding that content, and your users perceive your brand to b...
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