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As brands shift further into digital channels, the threats are rising too. These risks reveal an alarming statistic with 3.6 million products getting seized for trademark violations in the MENA region. Even the most prepared brands are surprised by ...

When we think about brand safety, the first things that often come to mind are avoiding explicit, harmful, or misleading content. But in reality, the risks can be far more nuanced — especially when advertising across regions with diverse languages, c...
