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Sometimes, the most effective marketing doesn’t ask people to look at a screen. It asks them to look up. That’s exactly what happened when Xbox and Snapchat introduced a Lens for The Outer Worlds 2 that worked by scanning the real moon. No banners. N...

Some brands celebrate the holidays with discounts and banners. Dior chose something quieter. If you happened to be near certain Dior stores and opened Snapchat, the buildings didn’t look the same anymore. Snow began to fall. Lights started to glow. ...
