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We've all been there. You have a question about a product, you click the "support" link, and you're met with a labyrinth of FAQs, a chatbot that doesn't understand your simple request, and a phone number that leads to an endless hold. It's frustratin...

Introduction When customers finally arrive at your website (or store), they don’t just look at your home page—they look you up first. Whether you’re a startup, personal brand, or established company, it’s very likely that the first impressions people...
