Jan 29 · 1 min read · Every performance marketer running a user acquisition campaign has the same goal – to increase the number of app installs and lower CPI. But often, the post-install metrics don’t match what campaign dashboards show. Despite high marketing spends, per...
Join discussionNov 12, 2025 · 1 min read · The holiday season is the biggest time for the year when campaigns scale fast, budgets expand, and every click counts. Brands prepare months in advance to capture the surge in consumer intent, aiming to convert festive enthusiasm into measurable ROI....
Join discussionMay 26, 2025 · 1 min read · Ever celebrated a spike in installs, only to realize no one’s using your app? You’re not alone. For every marketer chasing performance metrics, there’s a nagging truth: not all installs are created equal. In fact, a growing chunk of them might be fa...
Join discussionJul 10, 2023 · 1 min read · Click spamming is a relatively primitive way to commit ad fraud. As the name suggests, click spamming is the act of generating a large number of fake clicks on an ad. This type of fraud mostly takes place on mobile apps but isn’t limited to them. In ...
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