DMDipti Moryaniindiptis-case-studies-and-articles.hashnode.dev·1d ago · 10 min readFrom Dashboards to Decisions: How Power BI Write-Back Is Reshaping Executive Analytics in 2026Introduction Business intelligence has traditionally followed a simple model: collect data, build reports, analyze trends, and make decisions. But modern organizations increasingly need something more00
DMDipti Moryaniinperceptive.hashnode.dev·2d ago · 10 min readFrom Static Reports to Revenue Intelligence: How Modern Sales Dashboards Drive Smarter DecisionsIntroduction Sales dashboards have changed dramatically over the past two decades. What began as simple reports showing revenue, sales volume, and monthly targets has evolved into sophisticated decisi00
DMDipti Moryaniindiptis-case-studies-and-articles.hashnode.dev·Aug 21 · 10 min readFrom Transactions to Growth: How Advanced Analytics Unlocks Cross-Selling OpportunitiesIntroduction For many businesses, acquiring a new customer is significantly more expensive than generating additional value from an existing one. This has made cross-selling an increasingly important 00
DMDipti Moryaniindiptis-case-studies-and-articles.hashnode.dev·Aug 20 · 10 min readBeyond Branch Closures: How Data Analytics Can Optimize Bank Branch LocationsA Modern Approach to Bank Branch Network Optimization Using Location Intelligence and the p-Median Model Banks are operating in a fundamentally different environment from the one that shaped tradition00
SMScott McMahaninaitransformeronline.hashnode.dev·Aug 19 · 2 min readHow to Build a Data Science Portfolio That Demonstrates Your SkillsA data science portfolio should do more than display code, notebooks, and visualizations. It should show how you approach problems, make technical decisions, evaluate results, and communicate your fin00
DMDipti Moryaniinperceptive.hashnode.dev·Aug 19 · 10 min readFrom Traditional Routing to Intelligent Logistics: How Analytics Optimizes Delivery NetworksIntroduction Moving goods from one location to another sounds simple until a logistics network involves hundreds of branches, multiple distribution centers, thousands of delivery points, changing traf00
DMDipti Moryaniindiptis-case-studies-and-articles.hashnode.dev·Aug 18 · 11 min readFrom Manual Bids to AI-Powered Budget Optimization: The New Era of Google AdsIntroduction Digital advertising has changed dramatically since businesses first began paying search engines to appear in front of potential customers. What started as relatively simple keyword advert00
YVYenosh Vinyenosh.hashnode.dev·Aug 18 · 10 min readFrom Mass Marketing to Precision Growth: How Analytics Helps Brands Reach the Customers Who MatterFrom Broadcasting to Precision: The Evolution of Customer Targeting Marketing has changed dramatically. A business once had to make broad assumptions about its audience and communicate the same messag00
DMDipti Moryaniindiptis-case-studies-and-articles.hashnode.dev·Aug 17 · 10 min readMarketing Mix Modeling in the AI Era: A Practical Framework for Smarter Budget AllocationThe Origins of Marketing Mix Modeling The foundation of Marketing Mix Modeling can be traced to the development of the marketing mix concept. Harvard professor Neil Borden popularized the term "market00
DMDipti Moryaniindiptis-case-studies-and-articles.hashnode.dev·Aug 13 · 10 min readFrom Spreadsheet to Smart Tool: Modernizing Excel Applications with VBA AutomationTurning Excel Into More Than a Spreadsheet Microsoft Excel is often introduced as a tool for entering numbers, creating tables, and performing basic calculations. In professional environments, however00
