Jan 8 · 1 min read · Detecting fake devices isn’t as easy as it used to be. There was a time when the red flags used to be clearly visible – random clicks at odd hours or sudden traffic spikes from unfamiliar regions. Those patterns made it simple to tell when bots were...
Join discussionDec 24, 2025 · 1 min read · As the global travel industry moves toward a projected US$1063.00bn market by 2028, competition for traveller demand has never been more intense. Airlines, OTAs, hotels, and travel apps are investing aggressively across digital channels to capture at...
Join discussionDec 17, 2025 · 1 min read · Think of your funnel like a tower: the bottom is what holds everything together. If the base is weak, the entire structure becomes unstable, no matter how strong or beautifully designed the top floors are. Your bottom funnel works the same way. It’s...
Join discussionDec 3, 2025 · 1 min read · If you’re running app campaigns at scale, you’ve probably seen this before.Your attribution reports look clean, installs are coming in, and your ad fraud detection tool shows no major issues—yet the overall quality of users doesn’t feel right. For a...
Join discussionNov 20, 2025 · 1 min read · Mobile marketers often trust attribution platforms as the single source of truth for campaign performance. They tell you where installs are coming from, which channels drive conversions, and how your ad spend translates into results. But what if that...
Join discussionNov 19, 2025 · 1 min read · I’m seeing a surge in clicks on my paid campaigns, but something feels off. The costs are rising, conversions aren’t improving, and a large chunk of my budget is disappearing without any meaningful results. At this point, I’m not even sure if these c...
Join discussionNov 13, 2025 · 1 min read · If you are an app marketer, you might relate to this situation. “You launched an app campaign, on the surface, the metrics look promising, installs are going high, and the campaign performance looks good. But something is still not adding up. Reten...
Join discussionNov 6, 2025 · 1 min read · Valid8, our proprietary ad fraud validation solution, provides source-level transparency and down-the-funnel protection. Powered by AI, ML, behavioural analysis, heuristic analysis, and human verification, it tracks invalid traffic from impressions t...
Join discussionOct 31, 2025 · 4 min read · Imagine running a campaign that looks like success on sheets with thousands of clicks, high engagement, and a high CTR, yet your conversions are low in number. Behind those impressive metrics might lie a costly truth: That fraudulent clicks could hur...
Join discussionOct 15, 2025 · 1 min read · Ad fraud is not a myth anymore. It has been there for a long time now, and with the emergence of AI and automations, it is only going to increase. Moreover, ad fraud is no longer limited to fake clicks and impressions. It now infiltrates every stage ...
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