From CPC to ECPC and OCPC: The Evolution of Advertising on C2C Platforms

May 13, 2025 · 5 min read · 1 Introduction In China, C2C (Consumer-to-Consumer) platforms have become a cornerstone of the country's booming e-commerce ecosystem. These platforms—such as Taobao, Pinduoduo (PDD), and others—enable individual sellers or small merchants to directl...