Why Your Best Salespeople Hate Your CRM (And They're Right)

Oct 30, 2025 · 6 min read · Last quarter, I analyzed CRM usage across 50 salespeople at my former company. The data shocked me: the top 10% updated their CRM 3x less frequently than everyone else. Yet their close rate was 2.5x higher. For two years, I spent 2 hours every day up...