Jan 22 · 5 min read · There is a phase many businesses reach where revenue looks healthy on the surface but feels unstable underneath. Sales activity is high. Marketing is generating leads. Customer success is onboarding and renewing accounts. Yet leadership struggles to ...
Join discussionJan 15 · 2 min read · In this edition of our interview series, we speak with Stefanie Rice, VP of SMB Marketing at OpenText, whose unconventional journey from operations to marketing leadership has shaped a disciplined, data-driven, and people-first approach. Operating at...
Join discussion
Jan 8 · 4 min read · There is a stage in every growing business where effort no longer translates cleanly into results. Teams are active, pipelines look full, meetings are frequent, yet revenue feels harder to control. Forecasts change. Numbers differ depending on who pr...
Join discussionNov 27, 2025 · 5 min read · HubSpot is one of the most powerful platforms for modern go-to-market teams—but only when it is implemented the right way. When companies rush through setup, copy generic templates, or skip strategic planning, HubSpot quickly becomes a cluttered syst...
Join discussion
Nov 26, 2025 · 4 min read · Move beyond correlation to causation. Learn holdout experiment design, Revenue Lift calculation, and statistical significance testing. Includes Excel templates and step-by-step implementation guide. Category: Measurement | Reading Time: 28 min What ...
Join discussionNov 26, 2025 · 2 min read · Category: Measurement | Reading Time: 28 min What You'll Learn Introduction Chapter 1: Understanding Revenue Velocity Chapter 2: Industry Benchmarks and Targets Chapter 3: Element 1 - Increasing Opportunities Chapter 4: Element 2 - Improving Win Rat...
Join discussionNov 26, 2025 · 5 min read · Complete PLG implementation guide: PQL definition (25-30% conversion), Aha Moment optimization (3-5 min TTV), NRR 120%+. Free trial, freemium, and hybrid strategies. Category: Use Cases | Reading Time: 37 min What You'll Learn Introduction: The PLG...
Join discussionNov 26, 2025 · 4 min read · Complete guide to implementing multi-touch attribution models (Linear, U-Shaped, W-Shaped, Time-Decay, Data-Driven) with Excel/CRM examples. Shift budget allocation by 30-50%, improve ROI 15-40%. Category: Measurement | Reading Time: 22 min What You...
Join discussionNov 26, 2025 · 5 min read · Complete guide to Go-to-Market strategy. Learn how to integrate Marketing, Sales, and Customer Success with data, tools, and RevOps frameworks. 180-day implementation roadmap included. Category: Foundation | Reading Time: 35 min What You'll Learn W...
Join discussionNov 26, 2025 · 3 min read · Automate CS operations: Health Score design, Churn prediction (78% accuracy), NRR tracking. Boost productivity 4×, reduce churn 50%. Free Excel templates. Category: Use Cases | Reading Time: 32 min What You'll Learn The Imperative of Customer Succe...
Join discussion