Sales Velocity: Formula, Calculation & Benchmark

Nov 26, 2025 · 1 min read · What is sales velocity and how to calculate it? TL;DR Sales Velocity = (# Opportunities × Average Deal Size × Win Rate %) / Sales Cycle Length (days). Measures revenue generation speed in $/day. B2B SaaS average: $8,219/day ($3M annual). Example: 50...