TThai TranSep 24 · 5 min readWhy semantic search is not the smartest searchKey takeaway Semantic search is not the smartest search. It covers the words that miss. The exact match still has to lead. Keyword search wins on a unit code and on the word bachelor. It misses “tutthait.hashnode.dev
TThai TranSep 24 · 8 min readHow to write a search functional designKey takeaway Copy the spec. Keep the tip. Replace the example column with your site. Every row says what it must do, which want it serves, and whether it is in at launch. The same paper goes to prothait.hashnode.dev
TThai TranSep 23 · 5 min readHow to add a chatbot without replacing site searchKey takeaway Site search is how people find a known item, and how they browse into the extra one. A chatbot is the quick question, standing in for a salesperson or a support agent. Add the chat besthait.hashnode.dev
TThai TranSep 23 · 3 min readWhy AEO will not replace your site searchKey takeaway AEO is how bots find you. Site search is how people find things once they arrive. The trend is real. It does not replace the box. The quarterly digital pack had a new heading. AEO. Anthait.hashnode.dev
TThai TranSep 22 · 4 min readHow to design search beyond the boxKey takeaway If search is still a box, a list and some filters, you are behind in 2026. Search is a kit. The box is only how it used to introduce itself. Bookmark four pages: home, results, listingthait.hashnode.dev
TThai TranSep 21 · 6 min readHow to run a search strategy workshopKey takeaway Six parts. Goals first. Demo last. Three goals, and one they will actually protect. Walk out with a goal sheet, a baseline, a decision and a 90-day plan. A feature list is not a stratethait.hashnode.dev
