Smartlead vs Instantly: Which Builds the Better 6-Email Cold Sequence?

Oct 1, 2025 · 6 min read · TL;DR: We tested both platforms head-to-head with identical 6-email sequences. Smartlead won for deliverability and AI-driven personalization, but Instantly’s simplicity and lower cost make it a strong contender for beginners. Use our 4-Step SEQUENCE...