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In today’s rapidly digitizing world, data is more than just a byproduct of our online activity—it’s the fuel powering innovation, shaping industries, and influencing business decisions across the globe. With every click, swipe, and transaction, massi...

I have been using Google Analytics for more than a decade and it was the undoubted market leader in this space. With the release of Google Analytics 4 (GA4) this changed for me. First, many standard reports have been missing, e.g. acquisition report,...

Recently, I dove into the world of Google DevTools Lighthouse for the first time. It was an eye-opening experience that taught me a lot about web performance, accessibility, best practices, and SEO. If you’re new to this like I was, I’m here to share...
