How a 50-Rep SaaS Company Doubled Win Rate from 18% to 36% with AI in 6 Months

Nov 17, 2025 · 22 min read · Company: TechVantage, a 50-rep B2B SaaS marketing automation company ($12M ARR → $15.2M ARR in 6 months) Challenge: Win Rate stuck at 18% (vs. 25% industry average); reps chasing low-quality leads; 60-day average deal cycle Solution: Deployed AI pred...