What is the average win rate by sales stage?

Nov 26, 2025 · 1 min read · What is the average win rate by sales stage? TL;DR B2B win rate by sales stage averages: Discovery 40% → Qualification 55% → Proposal 70% → Negotiation 85% → Closed-Won. Stage-to-stage conversion varies by segment: SMB progresses faster (75% avg), E...