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ABM at Scale: Marcelo Fernandes on Driving Revenue & Personalization at SAP
Account-Based Marketing (ABM) has transformed how businesses engage with customers, balancing personalization with scale while driving revenue growth and brand success. In this exclusive interview, Marcelo Fernandes, Vice President and Global Head of...
partho65.hashnode.dev3 min read
#revenue-driven-marketing#bm-campaign#b2b-marketbg#abm#abmstrategy#abm-campaigns#b2b#b2b-marketing#personalization#pipeline#abm-campaign#marketing#marketing-strategy#marketing-research#marketing-attribution
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