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From MQLs to MQAs: Jordan Linford on Demand Gen That Drives Real Pipeline
In a market where vanity metrics still dominate, Jordan Linford, Head of Global Demand Generation at Semrush, is challenging the norm. In our latest interview, Jordan shares how he shifted from chasing clicks and impressions to building demand genera...
partho65.hashnode.dev2 min read
#account-based-marketing-abm#demand-generation#b2b-marketing#interview#ai-in-marketing#sales-and-marketing-alignment-strategies#marketing-strategy#marketing-insights
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